To get started you can
read a FREE excerpt
from our acclaimed book,
Senior Housing 101:
Your Basic Field Guide To
Understanding Today’s
Complex Senior Housing Market.

Authored by senior housing expert and founder
of Elder-Transitions, Randalynn Kaye, this book
turns readers into savvy consumers.  Read now... 


"This is amazing. Two weeks ago Mary took THREE deposits for move ins and this past week took TWO deposits! She's smokin'! Everyone is thrilled! This is YOUR consulting put into action! Thanks again for the conversations … you keep me focused, relaxed and on track!"

Ellen Rosen – Marketing Director
Sierra Pointe
Scottsdale, AZ
A fresh approach to marketing and selling senior housing to today’s consumers.
In today’s senior housing market, choices and housing options are rapidly increasing, while consumers are better educated, more affluent and make decisions more independently than previous generations. The result? Consumers are confused and frustrated and expect information, trust, transparency, and disclosure before making such a major decision.
What does that mean for senior housing professionals like you? Elder-Transitions can partner with your marketing team to deliver a unique sales approach with proven results that turns "I'm not ready yet" into "Here’s my Deposit."
We invite you to learn more about our products, which can be customized to fit your community’s marketing and sales needs including:
Retirement Living 101 – The Lecture/Event
Senior Housing 101 – The Book
The Worksheet Planner – A customized sales tool
Coaching – For sales and marketing professionals
Learn more by selecting any topic above.





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