“Retirement Living101 gives us a great way to get new prospects in the door and
then it is up to the marketing team to close the sale. With its educational format,
the seminar highlights a broad range of options available to seniors in an unthreatening
and inviting way. Randalynn Kaye is a very dynamic speaker and her program has truly
made a difference in our community as we experience 97% occupancy in spite of the
challenging housing market and economic times. ”
Judy Miltner, CMP
Director, Sales and Marketing
Wyndemere Senior Living Campus
Wheaton, IL
Judy Miltner, CMP
Director, Sales and Marketing
Wyndemere Senior Living Campus
Wheaton, IL
“Perfect sales tool for this changing economy. Far more than just another guest
speaker or marketing event, Retirement Living 101 functioned like an extension of
our sales team. Using the approach of educating and empowering the consumer, Randalynn’s
message received rave reviews from prospects. The follow up conversations and appointments
certainly proved she gave attendees a lot to think about and reasons to take action!
As an outsider, she goes where sometimes my sales staff just can’t go in a brutally honest yet appropriate fashion. Also liked all the personal prep time she gave getting to know our community, our specific needs, and the USP’s that we want to emphasize.”
Ellen Masuret
Director of Marketing
Plymouth Place
LaGrange Park, IL
As an outsider, she goes where sometimes my sales staff just can’t go in a brutally honest yet appropriate fashion. Also liked all the personal prep time she gave getting to know our community, our specific needs, and the USP’s that we want to emphasize.”
Ellen Masuret
Director of Marketing
Plymouth Place
LaGrange Park, IL
Retirement Living 101:
Helping your clients become informed and savvy consumers
What is Retirement Living 101?This powerful new sales tool is an informational and educational lecture that is the focal point of your marketing event. Presented in a style that best fits your community’s needs, it’s a proven winner for meeting and exceeding sales and census goals year after year. It has consistently generated over 100 leads from a single event that are ready to learn about senior housing and who are serious about making a lifestyle change.
With Retirement Living 101, you educate and empower consumers, get them
thinking, and open their minds so they are ready to hear YOUR community’s message.
The next time your prospect says “I’m not ready,” simply invite them to attend Retirement
Living 101. Win trust, position your community as the expert, and close sales more
efficiently.
The power-packed Powerpoint presentation is rich in images that reach the audience
at an emotional level and is customized to subtly highlight your community to its
best advantage. Ultimately all sales are emotional, and the emotions that drive
senior housing sales are all related to personal risk and value judgments. Now prospects
will understand those risk and value judgments… and your sales team will understand
how use them to close more sales.
How we can work with you:
Retirement Living 101 is customized to illustrate the benefits specific to your type of community. It can be presented by using the following options:
Retirement Living 101 is customized to illustrate the benefits specific to your type of community. It can be presented by using the following options:
• Drawing upon her ten years of senior housing experience, Randalynn can deliver
Retirement Living 101 as a featured guest speaker, energizing your potential
clients to action;
• or if you choose, one of your marketing team can be trained to deliver the
event using a CD customized for your community, with personal coaching by Randalynn.
By investing in this approach, you can easily integrate Retirement Living 101
as a staple in your marketing plan, continuing to reap the benefits by presenting
the event several times per year.
Bring the power, the possibilities, the potential of Retirement Living 101
to your community!
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